In recent years, the application of virtual simulation technology in the field of education has become more and more extensive, providing new ideas for innovation and entrepreneurship education. This study explores the effect of designing innovation and entrepreneurship education courses using virtual simulation technology on the improvement of students’ innovation ability. Using questionnaire research and platform data collection methods, the research model is constructed in three dimensions, namely, individual learning, course sharing platform learning and teamwork, and the data are analyzed by Bayesian Structural Equation Modeling (BSEM), taking N colleges and universities as an example. The results of the study show that: learning on the course sharing platform has the greatest influence on knowledge acquisition, with a standard regression coefficient of 0.455; the direct influence of teamwork on entrepreneurship (0.189) is greater than that on innovation (0.129); and the influence of knowledge acquisition on innovation (0.744) is significantly higher than that on entrepreneurship (0.737). It is found that the innovation and entrepreneurship course design created by virtual simulation technology can effectively improve students’ ability to solve practical problems, based on this, we put forward three suggestions, namely, clarifying the functional positioning, improving teachers’ ability and building a virtual simulation platform. This study provides practical reference for innovation and entrepreneurship education in colleges and universities, confirms the positive role of virtual simulation technology in entrepreneurship education, and is a revelation for innovation and entrepreneurship education reform.
