With the development of the economy and social progress, people’s concept of life is gradually changing, and the quality of life is also continuously improving, which has played a significant role in promoting the development of the new media film and television industry. Compared with other countries’ film and television special effects, there is still a lot of room for improvement in China’s film and television special effects technology, partly due to technological reasons. Therefore, using Computer Vision (CV) technology to study new media film and television special effects is of great significance for enhancing the international competitiveness of Chinese film and television and enhancing China’s comprehensive national strength. CV technology has a wide range of applications in three-dimensional (3D) film and television special effects, and has significant application value in enriching and innovating film and television shooting methods, reducing the cost of live action shooting, and other aspects. This article provided an in-depth analysis of the development of CV technology in new media film and television special effects, and compared it with the effects of two-dimensional (2D) film and television, thus hoping to provide technical support for promoting the sustainable development of the new media film and television industry. This article discussed scene 3D reconstruction and character 3D reconstruction based on CV technology, and compared their production efficiency. The experimental results of this article indicated that there were 25 and 106 viewers respectively who were very interested in 2D and 3D films, with 18 and 123 viewers indicating a strong sense of experience in 2D and 3D films. It could be seen that 3D movies and television based on CV technology were more popular because their special effects were very realistic and shocking, which was deeply loved by people.
