The brand construction of agricultural products is an important part of the rural revitalization strategy, which plays a key role in promoting agricultural development, raising farmers’ income and promoting rural economic revitalization. Based on the application of image recognition technology in the branding of agricultural products, this paper analyzes the existing problems in the design of agricultural products in rural e-commerce. Based on image recognition technology, a model of brand design style generation for rural revitalizing agricultural products was constructed. By studying the typical cases of existing brand construction, the key applications of image recognition technology in the process of brand construction of agricultural products are put forward, including the specific measures to strengthen brand awareness, improve product quality and expand marketing channels, aiming to provide theoretical support and practical guidance for promoting the deep integration of agricultural product branding and image recognition technology.
