The digital society has been better developed, and has also caused changes in different fields. Reasonable and effective use of rich and varied Physical Education (PE) resources is an important means to improve the quality of PE. Reasonable and effective use of rich and varied PE resources is an important means to improve the quality of PE. According to the current demand for sports TR, this article discussed the way to optimize the design and development of sports TR from the development status of sports Teaching Resources (TR), the application of Artificial Intelligence (AI) and Human-Computer Interaction (HCI) in sports TR. Therefore, this article put forward the design and development of AI sports TR under HCI mode, and verified its feasibility through research. The final research results showed that the overall PE test scores of the classes designed and developed with this method were better than those with traditional methods. In the third and sixth tests, the average scores of the classes with this method were 2.1 points and 5.29 points higher than those with traditional methods, respectively. It can be seen that the method in this article was more conducive to the improvement of students’ performance, and can also improve the satisfaction of the design of PE TR and the richness of resource development, and ultimately improve the teaching quality. In addition, the discussion of AI in HCI mode in this article can also promote the wider application of digital teaching methods and promote the development of digital society.