At this stage, due to unreasonable exploitation of natural resources and uncontrolled use of resources, environmental pollution, ecological damage and resource shortage have become increasingly prominent, which has damaged the environment for human survival and significantly affected the sustainability of human social and economic development. The sustainable development of green ecology is a new concept of development that takes the harmonious relationship between man and nature as the thought, and the realization of sustainable ecological environment protection and sustainable economic development as the goal. It is of positive significance for achieving the coordination and unity of human society and the natural environment, and achieving the sustainability of high-quality development of human society and economy. Therefore, this paper studied the sustainable development of green ecology, and analyzed the significance of clustering algorithm for visual image design. This paper also put forward the suggestion of using visual design works to promote ecological environment protection and governance, enterprise green ecological culture, and public green ecological consumption concept, and then studied the demand and effect of visual design application. The research showed that the cultivation level of green ecological culture of enterprises still needs to be improved, and the public’s consumption concept still needs to change to green ecology. After watching the visual design works containing the green ecological concept, 62 respondents were willing to wholeheartedly practice the green ecological consumption concept, accounting for 41.33%. Visual design can play a certain role in the sustainable development of green ecology.
