In the new era of digitization and intelligence, behavior and thinking patterns in the financial investment field are facing new challenges. Coupled with the adverse effects of the COVID-19 epidemic and other factors on the economy and development of the world, corporate competition has become increasingly fierce, and innovation and change have gradually become the key to corporate survival. As a result, the demand for innovative financial services by enterprises has also increased. For enterprises, innovative financial investment is an important part of their business growth strategy. It can not only improve the solvency and development potential of enterprises but also support enterprises to use idle capital to obtain investment returns. However, when enterprises invest in innovative financial services blindly, it will bring huge risks. Reasonable and innovative financial investment management has positive significance for enterprises. This paper analyzes the overview of corporate innovative financial investment, explores the status of corporate innovative financial investment management in the new era, analyzes the common risks, and discusses and researches the corresponding control strategies. This work is of great significance to the strategic position and innovative development of related companies, as well as the sustainable development of the entire industry.
