Qinhuangdao cultural and tourism complex plays a unique role in promoting the development of urban tourism. With the rise of cultural and creative industries, the design of cultural and creative architectural space has gradually become a key factor in promoting tourism development. How to organically combine architectural space with cultural and creative content is not only an important issue in modern urban construction, but also provides new ideas to enhance the attractiveness of tourist destinations. This paper investigates the organic combination of architectural space and cultural and creative content of Qinhuangdao cultural and tourism complex and its role in promoting tourism development. Data were collected through the questionnaire survey method and hypothesis testing using structural equation modeling to explore the effects of vividness, entertainment, spatial sense of presence, informativeness and ease of use of cultural and creative architectural space on tourism intention. The results show that vividness (VI) of cultural and creative architectural spaces has a significant positive effect on entertainment (EN) and spatial sense of presence (SP), and entertainment positively affects spatial sense of presence. Spatial Proximity, Informativeness and Ease of Use also had a significant positive effect on Attitude towards Tourism Destination (AT), and Destination Attitude mediated the relationship between Spatial Proximity and Travel Intention. Data analysis showed that all hypotheses were validated and the path coefficients were significant. The conclusion of the study shows that the design of cultural and creative architectural space can effectively enhance the attractiveness of tourist destinations, thus promoting the increase of tourism intention.
