In the era of digital economy, with the continuous development of e-commerce platforms, the mode of e-commerce helping agriculture has become the main mode of China’s agricultural economic development, and has achieved good results. However, there are also many problems in practical application, which not only have a great impact on rural areas, but also cause certain economic losses. Based on this, from the perspective of the digital economy era, this paper analyzed the current situation of the application of e-commerce agricultural aid model, and put forward some countermeasures and suggestions. Based on the investigation of the actual situation of the agricultural activities carried out by the JD e-commerce platform, this paper also analyzed and compared the choices of the main products of farmers-fresh commodities on the e-commerce platform. The experimental findings showed that the proportion of fresh category orders of POP (pctowap open platform) merchants was stable at more than 80%, and the maximum was 97%, while the proportion of orders of self-operated+FBP (Fulfillment by POP) order mode was only 3%. This also shows that the POP business operation mode has great advantages. Based on the current network experience of rural farmers, especially those in poor areas, this paper gave reasonable suggestions and believed that their own capital risks and losses could be avoided through network marketing.