The deep integration of enterprise marketing and services is an important way to promote digital transformation of enterprises, and it plays an important role in optimizing enterprise services. However, the current integration of enterprise marketing and service still faces problems such as low economic growth, low completion of marketing strategies, and poor service quality. In order to better achieve the deep integration of enterprise marketing and services, this article aims to use blockchain technology to explore the integration of marketing and services in depth, in order to better meet the actual needs of digital transformation and upgrading of enterprises. This article constructs a conceptual model for the integration of enterprise marketing and services, with marketing as the mediating variable, market services as the moderating variable, and fuzzy algorithms in blockchain technology as the core. Empirical tests are conducted through relevant surveys. The research results show that the deep integration of blockchain based enterprise marketing and services can increase the economic benefits of enterprises, resulting in a 3.19% increase in the economic benefits of small and micro enterprises in the first to second quarters of 2021 compared to 2020; The economic benefits in the second to third quarters increased by 13.29% compared to 2020, and the economic benefits in the third to fourth quarters increased by 7.94% compared to 2020. In addition, Cronbach’s of the questionnaire scale in this article α The medium coefficients are all above 0.7, with good reliability. The convergence validity SMC values are all greater than 0.4, indicating better effectiveness and reliability. Research has pointed out that the deep integration of blockchain enterprise marketing and services under the background of digital transformation can promote the improvement of market economic benefits, optimize overall marketing strategies, and promote the improvement of enterprise marketing service quality. This study highlights the important impact of blockchain technology on the economic benefits, marketing strategies, and marketing services of enterprises in the integration of marketing and services, providing strong support for enterprises to achieve digital transformation and upgrading. Based on the above research, this article suggests that enterprises should increase their investment in the research and application of blockchain technology, deeply understand the characteristics and advantages of blockchain technology, and apply it to the deep integration of marketing and services. Simultaneously establish a blockchain based marketing and service system to achieve data sharing, process optimization, and collaborative cooperation. In addition, enterprises need to pay attention to customer experience and data security, ensure the security and privacy of customer data through blockchain technology, and optimize customer service processes using blockchain technology to improve customer satisfaction and loyalty.
