Under the impact of artificial intelligence technology, it is both a challenge and an opportunity for the tourism culture industry. Referring to the relevant information, the comprehensive benefit evaluation index system of tourism culture is preliminarily determined. In order to ensure the practical application value of its system, the evaluation indexes are preprocessed using the Durfee method, and the task of constructing the comprehensive benefit evaluation index system of tourism culture is finally completed. Aiming at the limitations of the hierarchical analysis method, a combination algorithm of the entropy weight method and the hierarchical analysis method is proposed, and the weights of the indicators are calculated using this combination algorithm, and the calculated weights are imported into the fuzzy comprehensive evaluation model to realize the evaluation and analysis of the comprehensive benefits of tourism culture. The calculated value of the comprehensive benefit evaluation of tourism and culture in the region from 2016 to 2023 is 82.4, indicating that the value tends to [80, 90) interval, and its benefit level is good. A corresponding optimization path is formulated to accelerate the green and sustainable development of tourism and culture industry.
