Red culture brings a new “formula” for the reform and innovation of ideological education in colleges and universities, which can promote the optimization and upgrading of the presentation form and teaching method of ideological education in colleges and universities. The article establishes a red culture resource database for the Civic and Political Education in colleges and universities with B/S structure, and categorizes the red culture content through red culture data collection. Then, the LDA model and Word2Vec model are combined to design the TLAD- 2Vec model to analyze the trend of theme evolution of red culture inheritance in ideological and political education in colleges and universities. Finally, the degree of understanding and the dissemination mode of college students under the red cultural heritage were statistically analyzed. The results show that under different time windows, Revolutionary Retrospective (Topic1), Red Events (Topic2) and Red Activities (Topic7) are stable and popular themes, which are highly concerned by the Civic and Political Education in colleges and universities. There are some differences in the degree of understanding of red cultural heritage among students of different genders, grades and majors, and there is a lack of intelligent communication paths for red cultural heritage. Therefore, in the era of artificial intelligence, the ideological education of colleges and universities and the inheritance of red culture need to pay attention to the construction of digital platforms, relying on a perfect regulatory mechanism to ensure that the red culture can be inherited and continued.
