This paper explores the development strategy of rural characteristic industry, takes the development strategy of characteristic forest recreation tourism industry of village A as the research object, and introduces SWOTAHP model to study it. The advantages, disadvantages, opportunities and threats of the characteristic forest recreation tourism industry of Village A are analyzed through SWOT, on the basis of which the evaluation index system for the development of the characteristic forest recreation tourism industry of Village A is constructed by the AHP method, followed by quantitative research. After calculating the weights of indicators and the comprehensive intensity of indicators, the four-sided diagram of the development strategy of the characteristic forest recreation tourism industry in village A is constructed by calculating the intensity of coefficients of the development strategy, azimuth angle and other parameters. The weights of the guideline layer in the evaluation index system of the forest recreation tourism industry in village A are advantages (0.2568), disadvantages (0.2574), opportunities (0.2626), and threats (0.2232). The development strategy of the characteristic forest recreation tourism industry in village A is based on the AHP method, and then the quantitative research is carried out. P point of the center of gravity of the development strategy of the village’s characteristic forest recreation tourism industry is within the scope of the opportunity-type area, and the coefficient of strategic intensity is greater than 0.5, and the opportunity-exploitation type of development strategy should be adopted.
