The current analysis is dedicated to the agriculture, rural areas and farmers short videos published on Tiktok in Shaanxi Province, especially focusing on the communication Ecology and the livestream e-commerce models underlying these videos. After doing an analysis of the data and a number of case studies, the research team was able to make several important conclusions. For one, there is little doubt that top-level accounts have great power over content usage and commercial conversion, but such accounts appear to be very reliant on platform recommendations. Some small and medium-sized accounts also seem to have problems with low or negative growth of followers. In the realm of live stream e-commerce, accounts with large followings perform well and certain mid-tier accounts are able to have high conversion rates. But, as is often the case, the monetisation models are rather shallow. The study suggests improvements in the fusion of short-form videos and livestreams, in the content scope, and in the business approaches to stimulate economic development and rural rejuvenation in Shaanxi Province through digital capital.
