The arrival of the era of integrated media has brought changes to the brand communication of Guangxi Maonan opera, and further promoted the protection and inheritance of traditional opera. The article adopts SWOT matrix analysis tool to analyze the advantages, disadvantages, opportunities and threats in the process of Guangxi Maonan opera brand development from a micro perspective. Using fuzzy set qualitative comparative analysis (fsQCA) method, 50 head short video accounts and 1895 short videos released by them are selected as research objects, and the key components affecting the communication effect of short videos of Guangxi Maonan Opera brand as well as the logic of communication are derived, and the results of the analysis are subjected to multivariate linear regression test. This paper derives three groups of group paths of Guangxi Maonan opera brand communication, including fan participation driven by social dominant logic, positive energy and brand resource driven by social dominant logic, and fan participation driven by fame. Therefore, the branding of Guangxi Maonan opera can be carried out in the direction of accelerating brand industrialization and brand publicity, and using short videos to better increase the popularity of Guangxi Maonan opera.