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Strategic Evaluation of Digital Transformation of Operators in the Era of Digital Economy

By: Yishu Liu 1, Xiaowen Lv 2
1School of Interational Business, Xi ‘an Fanyi University, Xi ‘an, Shaanxi, 710105, China
2School of Management, Qilu Medical University, Zibo, Shandong, 255213, China

Abstract

The development of digital economy has greatly changed the competitive environment of operators, and has a significant impact on business strategy and operation. Operators seize the strategic opportunity of digital transformation, and face the supply-side structural reform, so as to face enterprises and pay attention to industry hotspots. The most important traditional communication activities and new business processes on the Internet should be paid attention to, and digital development should be improved. Frontier market opportunities should be expanded, and the deep integration of the digital economy and the real economy should be promoted. The process of digitalization, networking and intelligent transformation of state-owned enterprises should be accelerated. However, the current operators still have many defects in the digital transformation, which has seriously affected the transformation progress of operators. It is mainly due to the lack of R&D capacity, top-level design and talent. Therefore, this paper conducted SWOT (strengths, weaknesses, opportunities, and threats) analysis on the digital transformation of operators to study the factors affecting the transformation of operators and the defects in the transformation. Finally, based on the SWOT analysis results and defects, the corresponding digital transformation strategy was proposed to promote the digital transformation progress of operators. Through comparison, it could be seen that the independent Research and Development (R&D) capability of operators after the digital transformation was 12.4% higher than that before the digital transformation, and the rationality of the organizational structure of operators after the digital transformation was 11.7% higher than that before the digital transformation. In short, the digital transformation of operators had important practical significance for technology and social development.