The digital transformation of the contemporary art market has brought about profound changes in the way art is created, traded, and consumed. This paper explores the impact of emerging digital technologies, such as cryptocurrencies, blockchain, and artificial intelligence (AI), on the art market. These technologies have introduced new avenues for art creation, authentication, and commercialization, significantly reshaping the market’s dynamics. Moreover, this study examines the broader societal and economic implications of these technological advancements. The introduction of virtual and augmented reality (VR/AR) technologies into art exhibitions and online galleries has further transformed the art viewing and purchasing experience, allowing customers to engage with art in immersive, personalized ways. However, the adoption of these technologies remains uneven, with some sectors of the market showing reluctance towards their integration. Despite the challenges, the increasing integration of digital tools into art market practices has accelerated the globalization and democratization of the art world, enabling greater participation from diverse audiences. Looking ahead, the paper argues that future research should focus on the intersection of digital technologies and traditional art market structures, considering the role of innovation in shaping new business models, intellectual property frameworks, and regulatory approaches. The ongoing evolution of the digital art market, coupled with its potential to disrupt existing paradigms, requires scholars to engage with interdisciplinary research methods and collaborate with industry stakeholders to better understand the complexities of this rapidly evolving field.
