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A Discussion on the Model for Cultivating English Talent in Universities in the Context of the Internationalization of the Real Estate Industry

By: Ye Bao 1
1General Education and Teaching Department, Inner Mongolia Vocational College of Chemical Engineering, Hohhot, Inner Mongolia Autonomous Region, 010070, China

Abstract

As the Belt and Road Initiative gains momentum, the real estate industry urgently requires internationally oriented, specialized English professionals in its globalization process. Optimizing university English talent cultivation models is therefore paramount. Based on ESP teaching principles, this article constructs an ESP curriculum model for the real estate sector. After analyzing challenges in cultivating English talent for the industry, it introduces an output-oriented approach to establish a university English talent development model utilizing the Yu Classroom platform. To validate this teaching model’s effectiveness, a pedagogical experiment was conducted with two real estate major classes at a university. Results revealed that after the experiment, the mean vocabulary diversity in essays of the experimental group increased from 14.211 to 22.357. An independent samples t-test showed t=3.971 (P=0.018<0.05), with vocabulary density also significantly improving (P<0.05). Based on this teaching model, students’ reading and writing scores, as well as oral expression abilities, showed significant improvement (P<0.05). The average satisfaction score for the teaching model reached 4.26 points. Therefore, in the international development of the real estate industry, giving full attention to ESP course design and output-oriented approaches can significantly enhance the quality of English talent cultivation for the real estate sector.