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A Study on the Transformation Path of Cultural Communication Models in China’s Film Industry in the Digital Age

By: Tongyao Wang 1
1College of Humanities, Shandong Management University, Jinan, Shandong, 250357, China

Abstract

Currently, digitalization has profoundly transformed service industries such as finance, logistics, transportation, tourism, retail, accommodation, and catering, and is gradually penetrating the film industry. This study first constructs an evaluation indicator system for the digital transformation of China’s film cultural dissemination model, comprising five criterion layers and 13 indicator layers, and employs the AHP-objective extension model to measure and determine the weights of the indicator system. The weighting results indicate that the digitalization level accounts for the largest proportion and has a significant impact on the digital transformation of the film cultural dissemination model. From five dimensions—digital technology leapfrog, technology integration and synergy, digital infrastructure, policy and environmental support, and corporate competitive pressure—the study employs the fs QCA method for analysis. The findings reveal that the digital transformation of the film industry’s cultural dissemination model can be categorized into five types, with digital technology leapfrog and policy and environmental support playing crucial roles in the digital transformation of the film industry’s cultural dissemination model.