With the rapid development of modern information technology, new technologies such as big data, Internet+, and cloud technology continue to emerge. Digital media has been integrated into human daily life. The rapid development of digital media technology has greatly enriched the manifestations of the contemporary advertising industry. With its advantages of timeliness and accuracy, a variety of mobile multimedia devices quickly opened up the information market and replaced the traditional media advertising communication methods. At present, in order to better serve the people, advertising art and digital media must be organically combined and reintegrated to launch a new development direction. The application of advertising art images in the field of digital media has penetrated into all walks of life. The development of today’s society is inseparable from the continuous innovation of new technologies. From the perspective of digital media, advertising art is quietly entering people’s daily life and plays an important role. The experimental results showed that: in the field of non-digital media, the highest score for the quality of advertisements was only six points, and the satisfaction with advertisements was generally between 63% and 69%; from the perspective of digital media, people generally rate the quality of advertisements highly, and their satisfaction with advertisements was as high as 98%. It can be seen that the long-term development of the technological society is inseparable from the support of digital media, which also opens the way for the long-term development of advertising art in the new era.
