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Consumer perception of manufactured homes: Does knowing they are manufactured homes matter?

By: Mimura Y. 1, Sweaney A.L. 1, Reeves J.H. 1, Eaves C.P. 1
1University of Georgia, Athens, GA, United States

Abstract

Do negative perceptions toward manufactured homes come from misconceptions about this structure type, or do they come from the fact that these homes appear less attractive than otherwise similar site-built homes? Over all, the type of houses had a strong and positive impact on the relative pride that the respondents would feel owning manufactured houses as opposed to site-built houses.